Articles, Blog

How Did Cereal Become a Staple Breakfast Item?

September 14, 2019


For kids who grew up in the 1980s and 1990s,
it was sugary cereal commercials that dotted the television landscape, featuring lucky
leprechauns, wise-cracking droids and adorable Gremlins. A common theme among all of them was advocating
these products were a “magical part of a complete breakfast“, helping to ingrain
that idea into our collective mindset. Of course, anyone who has even a modicum of
knowledge about proper nutrition knows that regularly partaking in a massive dose of extremely
calorie dense, sugary cereal is not at all needed nor advisable in a “complete breakfast”. So how did we get here? What did people historical eat for breakfast
and who was the first to claim eating cereals like mini-ETs was a nutritious way to start
the day? To begin with, both large groups of people
eating breakfast and large groups choosing to skip it is nothing new. While The Iliad and The Odyssey make mention
of soldiers and manual laborers eating a meal very close to the start of the day, with items
on the menu being things like barley bread, olives, fig, and wine, many in the ancient
world did not eat breakfast at all. In fact, as far as a set meal goes, it wasn’t
uncommon to choose to only eat one large meal towards the end of the day. For instance, according to food historian
Caroline Yeldham, outside of the aforementioned individuals like campaigning soldiers and
those who spent their days doing intensive manual labor, many Ancient Romans did not
typically eat a morning meal, preferring the aforementioned one, very large meal a day
eaten at about three or four in the afternoon. That said, those Romans who did eat a morning
meal, with said meal called jetaculum, seem to have eaten things like bread, olives, raisins,
cheese, and nuts, washing it down with some wine-based beverage, somewhat similar to the
Ancient Greeks. As for the legionary on the go, they ate things
such as a porridge made from wheat and barley soaked in water. In all cases, this was essentially pre-prepared
or quick to make and eat food that provided what the body needed to sustain high energy
output throughout the morning. The trend toward abstaining from breakfast
at all saw a huge upsurge during the Middle Ages, with many opting for a two meal system-
one around noon and one in the evening. Eating a meal shortly after waking during
this period in the Western world seems to have been largely considered a form of gluttony,
as noted by 13th century priest Thomas Aquinas in his Summa Theologica. That’s not to say nobody ate breakfast,
however, even in this anti-breakfast era in the Western world. Those requiring a lot of calories to get through
the day generally ate things like rye bread and beer in the morning, though it appears
the more devout of these individuals tended to take their desire for a morning meal as
a sign of moral weakness, and their giving into it as something of a sinful act. Unsurprisingly given manual laborers tended
to be poor, beyond being considered somewhat gluttonous, eating breakfast in this era also
tended to be looked down upon by the affluent as something only poor people did. It was also during this time that the midday
meal, which, as mentioned, for many in the Western world was the first meal of the day,
was actually called “dinner,” from the Old French word “disnar” which meant breakfast. So, in other words, lunch was breakfast and
it was called dinner… It was during the 14th and 15th centuries
that adding a meal between last night’s feast and the midday one started coming into
fashion for all classes. In fact, the English word “breakfast”
dates back to the mid-15th century when it, unsurprisingly, literally meant to break the
fast between two meals. Within a few centuries, breakfast became normalized
and there are records of it being pushed as the “most important meal of the day” going
all the way back to the early 18th century, with those who could afford such items eating
things like eggs, tea, and coffee, along with more classic breakfast items like breads,
nuts, and fruits. In fact, by the mid-18th century, certain
of the English elite even started building designated breakfast rooms. This finally brings us to the 19th century
and the more direct genesis of the sugary breakfast cereal we have today. It was in this era that many Americans were
suffering from dyspepsia, or indigestion, seemingly caused by a high protein / high
fat diet largely composed of fatty meats and not nearly enough fiber. Symptoms included upper abdominal pain and
bloating. To combat this, and other real and perceived
ailments, alternate breakfast items began popping up, generally attempting to avoid
meats and animal fats altogether. On top of this, with the industrial revolution,
breakfast became less about socializing and more about quick consumption- the factory
workers needed their caloric intake but didn’t have enough time to prepare or eat a full
sit-down meal. Enter breakfast cereals. The first modern, designated breakfast cereal
(forms of porridge aside) was invented in 1863 by a vegetarian Christian abolitionist
doctor named James Caleb Jackson. Created for his sanatorium patients as a healthy
start to the day, it was comprised of crumbled, twice baked graham flour (which is essentially
a type of non-bleached, “all-natural” finely ground whole wheat flour) and bran
(hard outer layer of the grain), he called “granula”. The end product resembled a much harder version
of modern Grape-Nuts, but with significantly larger nuggets. Jackson’s granula was reportedly so hard
that it needed to be soaked in liquid for at least 20-30 minutes before it could be
comfortably bitten into it. In the 1870s, Dr. John Kellogg ran his own
sanatorium in Battle Creek, Michigan and was known for his very strange, sometimes sadistically
abusive methods, including electrically shocking children’s genitals, applying forms of acid
to them, removal of the clitoris in females, and circumcising males- all to attempt to
prevent masturbation and sexual urges. (Interestingly, the latter male circumcision
treatment as something commonly performed in America actually hails from this era; the
modern non-Jewish / non-Islamic practice of foreskin removal was not really a thing in
the Western world until it began to be seen as a way to prevent masturbation, see: Why
Do Men Get Circumcised?). In any event, Dr. Kellogg visited Jackson’s
retreat and was most impressed with his granula. So impressed, in fact, that he ripped off
the idea, creating his own version of it made of wheat, corn, and ground oats. He uninventively called it “granula”… As a result, Jackson sued and Kellogg was
forced to rename his cereal “granola.” A few years later, a failed Battle Creek suspender
salesman named Charles W. Post partially knocked off Kellogg’s product and started selling
an exceptionally similar “granola” product he called Grape-Nuts, claiming it could make
one’s “red blood redder.” As with Jackson, Kellogg and Post both pushed
this food item as an ideal, healthy food to start the day with, setting the trend that
has continued through today for this line of product. Between Kellogg and Post, at the turn of the
20th century, Battle Creek became a battle ground for two companies that would come to
define the world of breakfast cereal. For instance, legend has it that due to a
mishap making a batch of the original version of Graham crackers (originally created by
Presbyterian minister Sylvester Graham as a way to curb sexual urges, and particularly
the urge to masturbate), John Kellogg and his brother Will invented a product they unimaginatively
dubbed “Corn Flakes”. Post was a little more flamboyant, naming
his version of the same thing “Elijah’s Manna”- meant as a striking allusion to
the biblical story about the food that saved the wandering, starving Israelites. With the famed prophet sitting on a rock and
hand feeding a raven on the front of the box, Elijah became the first cereal mascot. However, fairly quickly, religious groups
protested and Post changed the name to “Post Toasties.” Ultimately the Kellogg brothers split over
Will Kellogg’s decision to recommend adding sugar to Corn Flakes to help it sell better,
something Dr. John Kellogg found borderline blasphemous as such a thing, in his opinion,
encouraged sexual excitement. The two parted ways with Will founding the
Battle Creek Toasted Corn Flake Company, which went on to become the now billion dollar Kellogg
corporation (which besides their tasty flakes was soon to also introduce another breakfast
staple- Rice Krispies). His brother John Kellogg stuck to his original
principles and continued to dedicate his life to ridding the world of such evils as masturbation… Now, given the ladies of the house at this
time tended to be the ones who decided what the family would eat, during the first few
decades of the 20th century, cereal advertising was primarily aimed at housewives. Kellogg’s told women to wink at their grocer
and see what they got (answer: a box of Corn Flakes). Quaker Oats likewise sponsored radio dramas
and mid-day radio shows aimed at housewives. Post told moms that bringing up kids on their
cereals would help them later in life. In the late 1930s, as breakfast cereal became
more established and commonly purchased anyway, cereal companies started thinking it might
be best to skip the middlewoman, instead marketing directly to children, who presumably would
pester their mothers for which cereal they wanted. For instance, in 1936, a “Dennis the Menace”-like
character named Skippy was used to specifically market Wheaties to children. (Originally a comic strip, Skippy and his
creator, Percy Crosby, have a particularly sad story). The problem here is that children tend to
not like straight bran or wheat… but they do love sugar. In 1939, the first pre-sugared cereal was
produced, called Ranger Joe Wheat Honnies. Ironically, the product was actually an effort
by the creator to minimize how much additional sugar kids commonly put on their cereal by
including a relatively small, regulated amount already. But instead of curbing the practice of over-sugaring
cereal, it eventually resulted in the opposite, starting with Post copying Ranger Joe Wheat
Honnies with their own version called Sugar Crisp in 1949; thanks to a major breakfast
cereal producer now making such a pre-sugared product, the rest of the industry followed
suit. By the 1960s, cereal companies were devoting
approximately 90% of their advertising budgets to directly appealing to individuals of the
youthful persuasion. This is why it is so common today to have
“prizes” in the cereal box, tie-ins with movies, video games, and TV shows, and products
called Sprinkles Spangle and Ice Cream Cone Cereal. On that note, this is also why adding more
and more sugar to breakfast cereal became a thing. As for widespread claims by the manufacturers
that these cereals are “part of a complete breakfast,” technically the cereal companies
are not lying here. Unsurprisingly given that the three primary
nutrient groups, known as macronutrients, that humans need to survive are carbohydrates,
proteins, and fats, according to the American Chemical Society, a healthy breakfast should
consist of mostly carbohydrates and proteins. Shocker, I know. And, indeed, cereal, even if it’s simply
a bowl of pure sugar, constitutes carbs. So these products can indeed technically be
considered an essential part of a complete breakfast, just perhaps not an advisable one
given the vast majority are essentially candy cleverly marketed to appear nutritious, often
complete with a giant label on the side showing all the vitamins added to the product… along
with tiny recommended serving sizes that nobody even comes close to following to mask the
absolute massive number of calories and sugar most real-world servings of the products contain. But to be fair, combined with certain other
breakfast items, in extreme moderation this staple of the breakfast world could potentially
be useful if one leads a very physically active life, instead of just rolling out of bed only
to very soon after sit at a desk all day and then come home and sit on the couch until
bed time. On that note, perhaps those sedentary, wealthy
aristocrats of old were on to something in choosing to skip the morning meal. And for those who led a heavily manual labored
life, it is perhaps no surprise that some form of grain-based morning meal seems to
have been the choice people made throughout most of recorded history- easy to quickly
eat and comprised of a mix of simple and complex carbs to provide both quick and relatively
longer lasting stores of energy, all while avoiding too much protein and fat which, while
otherwise essential for life and important for things like maintaining muscle mass, might
not sit well when eating mostly that in the morning and then jumping right into hard labor. Funny enough, while you might think products
like Grape-Nuts or Corn Flakes would offer a better alternative to more sugary breakfast
cereals, at least in terms of avoiding a blood sugar spike, it should be noted that Grape-Nuts
has a glycemic index of 71. (For the uninitiated, the GI is a scale showing
the effect of a given food item on one’s blood sugar levels, with 100 being pure glucose.) This is surprisingly higher than such sugary
cereals as Fruit Loops (about 69) and Frosted Flakes (about 55). For further shocking reference, Corn Flakes
has a mean GI of about 81, and Rice Krispies are at 82, while table sugar only has a GI
of 60. That said, good nutrition is a lot more complicated
than just looking at a single number and there is definitely a place for food items high
on the GI, particularly ones that offer other benefits like lots of fiber and micronutrients. It’s just surprising how high the vast majority
of breakfast cereals, even seemingly non-sugary ones like Grape-Nuts, are on that index. In 1941, CheeriOats were introduced as a “ready-to-eat”
oat cereal. The name emphasized the main ingredient to
differentiate itself from the numerous other brands out there whose products were generally
made of things like wheat. Unfortunately for CheeriOats, Quaker Oats
took offense to the name, claiming the “Oats” part infringed on their trademark. While it is highly unlikely Quaker Oats would
have won in court, to avoid the issue altogether, the name was changed to Cheerios in 1945.

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100 Comments

  • Reply Blake Hendrickson May 21, 2019 at 11:46 pm

    Stay woke: eat bran flakes

  • Reply Richard Craig May 23, 2019 at 1:30 pm

    I worked with a guy who was born in Britain and lived there for like three years as a toddler, and he would always pronounce breakfast literally as "brake-fast" instead of "brek-fist" and then claim it was because that's how British people say it. I have literally never heard a single Brit pronounce it any differently than us Yanks. It was such a stupid thing to be so pretentious about, like "oh look at me, I'm special because I was born somewhere else, and I'm going to talk funny to remind you every chance I get." He was such a tool.

  • Reply Kai Miller May 25, 2019 at 6:18 pm

    I eat when hungry,and never gorge. I'm 45yo and look 25. The body is a filter for nutrition and poison. As for water,if you don't have a filter for it,you are the filter for that too.

  • Reply marcos May 26, 2019 at 5:48 pm

    I liked when he started with an "hey vsauce…"

  • Reply Brenden Siragusa May 27, 2019 at 3:10 pm

    Literally in my semi hauling cereal when I first watched this

  • Reply Jose Colon May 29, 2019 at 12:53 am

    If corn flakes is supposed to prevent masturbation, why is the mascot for the cereal a giant cock?

  • Reply Shadowjc32 May 29, 2019 at 2:31 am

    As much anti-masturbation as that guy was, he probably did it more than any man who has ever and will ever live. The guilty protest too much, as the old saying goes.

  • Reply TheMeiliken May 29, 2019 at 3:11 pm

    You forgot about 2nd breakfast. Then lunch, afternoon tea, dinner, and supper. lol.

  • Reply Ellie Newman May 30, 2019 at 3:46 am

    2:28 “Wahk-ing.” Don’t tell me that’s how he really pronounces “waking”

  • Reply Andrea Alta May 31, 2019 at 2:48 am

    Yay let’s break our teeth on breakfast nuggets.

  • Reply Cmdr Enchilada June 2, 2019 at 12:08 am

    One problem here… you seem to imply that people "need" to eat carbohydrates in order to live. That's categorically false. Although people need to get all kinds of things from the food they eat (e.g., essential fatty acids, vitamins, minerals, etc…), there is literally no such thing as an essential carb. You literally don't need carbs for ANYTHING. All carbs do when you eat them is get turned directly into sugar in the bloodstream, and if eaten in excess, get stored as fat. However, the human body doesn't require any dietary carbs or sugar at all, as it can make all the glucose (sugar) it needs to operate from the protein that we eat via gluconeogenesis.

  • Reply Quill Stroke June 2, 2019 at 8:59 pm

    Humans don't need carbs.

  • Reply alien visitor June 3, 2019 at 9:49 am

    Corn and oats are GMO crops. Roundup ready. The carcinogen glyphosate is plentifuljy present in your favorite breakfast cereal.

  • Reply toonbat June 5, 2019 at 2:39 am

    Kellogg might have been a quack, but he was probably onto something when he feared adding sugar to Corn Flakes would awaken sexual urges, if all the Tony the Tiger furry porn is anything to go by.

  • Reply khaza1wolfgurl June 5, 2019 at 7:57 am

    I guess I need to boycott Kellogg's brand foods, now….

  • Reply M. vd Heuvel June 11, 2019 at 4:12 pm

    Food historian? I think I just found my future job!

  • Reply Tbird761 June 12, 2019 at 2:36 am

    How many videos about cereal end up talking about circumcision? Not many. Stay classy, 60 fps information guy, stay classy.

  • Reply phoebephoebo .sydney June 12, 2019 at 2:37 am

    2:36 Aquinas is pronounced Ak-WINE-us. Or maybe A-queen-us if you're Italian.
    But *not*, as he says here, A-keen-us.

  • Reply Devlin Morin June 18, 2019 at 2:24 pm

    So I just learned America is fat so as to stop masturbation. And cereal is sugary so as to prevent sugary cereal.

  • Reply Doyle Sinclair June 18, 2019 at 10:04 pm

    Ranger Joe Wheat Honeys. . . LOL. . . that needs to make a comeback

  • Reply Cheryl Cogan June 20, 2019 at 2:02 pm

    Yes, I remember the commercials in the 60s. With sugar – for the extra needed energy!
    Somehow, I don’t think that would go over so well today. 😁🙄

  • Reply Blade Bloodchild June 23, 2019 at 6:48 am

    "…including shocking children's genitals…" then an ad….worst cliffhanger ever or just the most awkward? Leave a comment down below and let Simon know and remember to hit subscribe button!

  • Reply Welcome to the Alpacalypse June 25, 2019 at 6:17 pm

    I heard the prudish brother became a cereal killer.

  • Reply Andrew Boehmer June 25, 2019 at 7:06 pm

    What's interesting is that kids in the 70's and 80's who first began eating these sugary cereals tend to be less obese than kids now who are supposedly raised on healthier meals.

  • Reply plainlogic June 26, 2019 at 4:44 am

    4:20 Meat and fat doesn't cause bloating, carbs do.

  • Reply Splotch the Cat-Thing July 1, 2019 at 1:57 pm

    This takes me back… I haven't eaten cereal in years.
    I usually eat just a little bit of meat or some other kind of protein at the start of the day.

  • Reply luuke luketer July 8, 2019 at 12:08 pm

    All you circumcised dudes are followers if Kellogg's ???

  • Reply tremorsfan July 8, 2019 at 6:07 pm

    The line between cereal and candy has actually gotten even more blurred. I recently saw cereal versions of Recess Pieces and Sour Patch Kids.

  • Reply Frank Fring July 10, 2019 at 11:43 am

    So in short, it has always been marketing bullshit and the fear of masturbation.

  • Reply sarikatimmi July 13, 2019 at 1:19 am

    lol the thing their suffering from, high protein high fat diet, is exactly the keto diet.

  • Reply Solaris P July 16, 2019 at 12:42 am

    Why does our taste change with age?

  • Reply TheLoneRideR July 16, 2019 at 1:06 am

    "Part of a complete and balanced breakfast"….and they show a guy eating an orange, a glass of milk, two apples…

  • Reply TheLoneRideR July 16, 2019 at 1:23 am

    Damn Kellogs is evil…

  • Reply Sgt. Pepper July 17, 2019 at 8:53 pm

    Sooooo the solution I'm hearing is – put bacon bits in the cereal. Carbs + protein. I mean, ya'll heard that too right??

  • Reply effyleven July 18, 2019 at 5:41 am

    I eat a cereal that doesn't have any sugar… and I don't mean any *added*, I mean NONE.
    Sainsbury's own-brand version of Weetabix.
    Sugared versions of cereal are not allowed in our house. My wife is a Dietitian..

  • Reply David Stevens July 18, 2019 at 2:57 pm

    "Lunch was breakfast, and it was called dinner"…"…I don't know…third base."

  • Reply kylian meysmans July 22, 2019 at 8:09 pm

    3:25 diner was actually a different word for souper, which translates to, you guessed it, dinner…
    Breakfast has almost always been petit-dejeuner, and lunch is usually dejeuner

  • Reply Moonbeam 87 July 23, 2019 at 2:50 am

    The Bowls I use are a Serving Size, as they are Small.

  • Reply Bender B Rodriguez July 26, 2019 at 5:56 am

    "red blood REDDAA" I love your accent 😊😊

  • Reply Marc De Cock July 27, 2019 at 4:36 pm

    I think they used the paper 'how to get type II diabetes fast' as a guideline for this …

  • Reply Marc De Cock July 27, 2019 at 4:43 pm

    So giving the children tablesugar in the morning makes it less likely for them to develop diabetes than having them eat corn flakes…
    I think the Kellogg's would have been still talking to each other if they could have seen the future… if you don't see it, you forget to play with it…

  • Reply CubeMatrix Studio July 28, 2019 at 9:20 am

    Cereals are possibly the most unhealthy thing one could ever eat. I've been on a Keto diet (high in animal fat and protein) for months and have lost over a 120 pounds.
    Fats are the best source of long lasting energy.
    In fact if it weren't for animal fats our brains would have not developed.

  • Reply Muggins The Jinx July 28, 2019 at 11:47 am

    Kellogg's Frosties are the worst,
    you'd be as well eating straight sugar 🤢

  • Reply Matt Kurek August 1, 2019 at 5:21 pm

    “Circumcision was brought to the US to discourage masturbation”

    Well I hate to break it to him…but it does not.

    Source: deez nuts

  • Reply Michael Covello August 1, 2019 at 6:30 pm

    Eggs as a breakfast item always made me curious. This is pretty standard in the US, along with Britain and I'm sure several other countries. However, in my travels I became surprised by how many regions don't regularly consume eggs as a main course for any meal really. Surely chickens were widespread across the world for a very long time and there can almost be no simpler food item to prepare. This is easier to understand with countries that were remote from one anoth "back in the day" but take Britain compared to Germany. A full english breakfast vs, as an example, a pale sausage suspended in a bowl of hot water and coupled with a prezel. If the description of that German breakfast option sounds like merely a false stereotype, or something they'd only feed tourists…you would be wrong. Even breakfast at Mcdonalds in Germany don't have options like an egg breakfast sandwich. It's always struck me as so bizarre. Especially over the last few decades I can't help but feel a greater degree of culinary cross pollination to the point of almost a homogenization should have taken place. I feel like I'm deepening the question beyond eggs at this point, but, why has it not?

  • Reply Aaron Robinson August 1, 2019 at 11:37 pm

    0:00 – 5:50 Oh, nice. I'll save this video for my kids to watch lat-
    5:50 – 6:30 …uh, maybe not.

  • Reply Seed_drill August 2, 2019 at 6:16 pm

    I'm more concerned with how Kellogg's has ruined their sugary cereal by switching to whole grain flour. Fruit Loops and Apple Jacks taste like paste now days. Fortunately, I found a knock-off brand, Hospitality, that makes Fruit Whirls and Apple Whirls that still use white flour.

  • Reply Tyrander165 August 5, 2019 at 2:36 am

    So, I would masturbate more if I had a foreskin? That is frightening.

  • Reply Origen17 August 5, 2019 at 10:36 pm

    "Eating a meal shortly after walking during this period…" – you meant "waking". Seriously, either your editing is lacking or you just don't know how to pronounce words.

  • Reply Joseph N August 5, 2019 at 10:46 pm

    He said eating after walking was considered gluttony. Lol. I know he meant waking, but it was funny nonetheless..😅😂🤣

  • Reply Ariel Cotton August 5, 2019 at 11:37 pm

    Dont mock God's people. Thumbs down.

  • Reply super pikkle August 6, 2019 at 7:27 am

    13:49
    Enlongated cheerio?

  • Reply Felix Bauerschäfer August 6, 2019 at 8:26 am

    Well still ate mine because I don't wanna clean the pan after making myself eggs but restricted it to 30g / 0,066lbs did the trick for today but in the future I might just stick with an apple.

  • Reply Stéphanie Klein August 6, 2019 at 8:19 pm

    Watched the entire video, absorbed all the information, and yet, I have still not understood how exactly cereal is supposed to keep one from masturbating, and how adding sugar to it will lead to, uh,… Sexual miscondact.

  • Reply Trogdor The Burninator August 7, 2019 at 6:31 pm

    The Road To Wellville, that's how!

  • Reply Evan Silversun August 7, 2019 at 8:40 pm

    #lunchwasbreakfastcalleddinner

  • Reply Linda McNeil August 9, 2019 at 2:50 am

    Actually, carbs are really not needed in our diet. The only reason for carbs should be for fiber. The grains all break down to sugars. Let’s go back to egg and bacon for breakfast… or perhaps just a cup of coffee.

  • Reply Parlor Music August 9, 2019 at 3:21 am

    Wow, way to confuse the issue at the end. Rather than taking away the obvious fact that high sugar anything is not a healthy choice of a staple food, we’re left with “ oh gee nutrition is complicated but doesn’t sugar taste good”. What is the point of deseminating information if you’re just gonna undercut it at the end? 10 points for effective propaganda, minus 20 for truth and integrity…

  • Reply MaskedMarvyl August 9, 2019 at 8:21 am

    Kellogg was an evil bastard. How many lives did he destroy?

  • Reply David G Austin August 10, 2019 at 10:54 am

    Leave it to Christianity to turn medieval peasants' need for calories into a "sin." Who needs energy? Your abusive imaginary friend wants you to feel guilty about trying not to be malnourished.

  • Reply Becca G August 10, 2019 at 2:59 pm

    I always hated cereal.

    Now I know my 5 year old self was actually smarter than I thought

  • Reply PockASqueeno August 10, 2019 at 10:22 pm

    EnGRAIN? Was that a pun?

  • Reply juni berry180 August 12, 2019 at 5:07 am

    "Electricly shocking childrens genitals…" Ad for St. Judes. 😂😂

  • Reply Lisa San Martin August 12, 2019 at 3:36 pm

    Love your videos. But – minor detail – Elijah’s Manna can’t have been about how the Israelites were fed in the desert; Elijah came much later, and was once fed by an angel while he was running away (and also looking for God). So I’m guessing it was a reference to what the angel fed him, that gave him strength to continue a long journey.

  • Reply Thefox MCloud August 13, 2019 at 11:33 am

    Carbs/sugars maques you obese and insulin resistant/diabetic, brekfast its not necessari, the food for humams are animals including the organs and the fats. Iven the hervivores like cows get sick wen thei eat to much grains. Mr kellogs was traing ro create infertiliti by promoting carbs, same objective than hes mutilation experiments. Nowadays we see tje results of these eugenesia agenda having a epidemic of inferriliti in occident due to hig carbs/sugars diet.

  • Reply Kelsey Reece August 14, 2019 at 3:21 am

    Who knew cereal was so sexual.

  • Reply JACOB HARMON August 14, 2019 at 5:46 pm

    Would somebody fact check this guy for me?

  • Reply PrivateSlacker August 15, 2019 at 5:49 pm

    What about second breakfast?

  • Reply Kenna Matthew August 16, 2019 at 12:46 am

    WOOOOOOOOOO GO BATTLE CREEK… I live there 😐😐😐

  • Reply Kevin Benoit August 17, 2019 at 1:39 pm

    Watching this while I eat cereal

  • Reply Executioness August 18, 2019 at 7:36 pm

    There are essential fats and proteins but no essential carbs. Your body can make all the glucose it needs with some amino acids, and some turn to ketones whether you're in ketosis or not. So I don't see how they're not lying, carbs aren't essential, especially not pure cereal sugar.

  • Reply r p August 19, 2019 at 11:19 am

    Sugar addiction very common now. Porn addiction also common now. Coincidence?

  • Reply Dave Kohler August 20, 2019 at 12:27 pm

    Cereal is a quick way to obesity, heart attacks, diabetes, and cancer.

  • Reply Dave Kohler August 20, 2019 at 12:39 pm

    Humans do not need to eat carbohydrates at all.

  • Reply KenDBerryMD August 21, 2019 at 11:37 pm

    Eating cereal for breakfast spikes your blood sugar and serum insulin levels and sets you up for an inflammatory, unproductive day.

  • Reply XCodes August 22, 2019 at 8:58 am

    Don't you even judge me for pouring myself a huge bowl of calories. Have you ever tried eating a recommended serving of breakfast cereal? It's gone in 3 spoons.

  • Reply corb August 22, 2019 at 4:27 pm

    its not and never was

  • Reply Jasonm Gavitt August 23, 2019 at 2:54 am

    Cereal sucks

  • Reply yourcheapdate August 23, 2019 at 9:45 pm

    Why did you say carbs are an essential macro? Your brain does need some, muscles as well, but you can easily make that amount yourself. There is no such thing as an essential carb.

  • Reply Spiked-Wall Man August 24, 2019 at 8:12 am

    Without watching the video and without reading the comments I guess: Lobbying

  • Reply Rex Mills August 25, 2019 at 5:32 pm

    Ryebread and beer, yum!!

  • Reply North Guy August 25, 2019 at 5:41 pm

    Today's junk morphed from a very good basic diet of grain. It's all about the money, buyer be damned.

  • Reply charcolew August 25, 2019 at 10:25 pm

    Breakfast cereals all originate from religious nutcases who thought that eating meat led to such things as masturbation, fornication and sexual obsessions. Quakers, Grahams, Kelloggs and many others. Try The Road to Wellville to see just how far they took their crazy ideas.

  • Reply Hypatia Ravenclaw Sklodowska August 27, 2019 at 8:17 pm

    There is something reassuring in the fact that people are stupid all over the world

  • Reply nina wildr August 28, 2019 at 12:00 am

    There are no essential carbohydrates

  • Reply Tim Decker August 29, 2019 at 6:35 pm

    I lost 65lbs, in 6 months, by removing soda and cereal from my diet. By the end of the year, I was down 85lbs. Morning breakfast now consists of 1/2cup plain yogurt, which I add 1/4 cup raspberries and blueberries, ass well as 1/8tsp raw honey to.

    Not only have I found this to be more filling, but my diabeties is now completely controlled, without medication.

  • Reply Stephanie August 31, 2019 at 11:26 am

    John Kellog elctroshock kids: commercial 😂. I hear that cornflakes were supposed to prevent masturbation but that Kellogs elctroshocked people and Kellogs is still the big brand 😳

  • Reply Mark Chapman September 1, 2019 at 6:50 am

    "Kellogg's told women to wink at their grocer and see what they got (answer: a box of Corn Flakes)"
    If the aim was to avoid excitement, then well done I suppose!

  • Reply DrFiero September 2, 2019 at 1:37 pm

    Who else watched this during breakfast, while eating cereal and masticating…

    MastiCATING. Yeah, you see what I did there. 😉

  • Reply Guiep September 3, 2019 at 4:29 pm

    What I came for: Why people advocate for cereal
    What I learned: I have dyspepsia

  • Reply king james488 September 5, 2019 at 10:44 am

    "all you poor people are eating too much! maybe if you ate less you'd have more money!!"

  • Reply J Johnson September 9, 2019 at 9:53 pm

    Who can only eat half a box of Cap'n Crunch? That's got to be the most addictive cereal ever devised.

  • Reply Linda McNeil September 10, 2019 at 1:37 am

    The history theory used here to say the dyspepsia was caused by too many fatty meats was not factual, but biased opinion. Lol. Remember, processed foods were being pushed on the public with sugars, sodas, candy and sweets. If dyspepsia emerged during mid1800s, one might want to look at what new came into the food scene. Thus, they made more processed foods and increased sugars. This is the root of some of dietary issues we now have. The beginning of the diabetes pandemic. The next big uptick happened when the USDA fully endorses processed foods and requested more processed foods. No wonder we are sick.

  • Reply Chaosgremlin September 10, 2019 at 10:07 pm

    Carbohydrates are not essential.

  • Reply shadowplay kilgannon September 11, 2019 at 2:49 pm

    calorie-rich foods are good for kids though. i'm not saying that we should shovel lucky charms down kids' throats. but cereal isn't necessarily entirely unhealthy for them. i had two bowls of cereal every day during my school years. but my mom was also not letting us just eat mickey d's every night and plopping us in front of the tv. active kids need the calories from sugar to grow. get your kids active. that's really all it takes 😀

  • Reply Mister Somaru September 12, 2019 at 7:08 am

    I tend to prefer the much less sweet cereals when I do occasionally eat them, and if it's sweetened, it's because I've added some honey to it. Dehydrated honey, actually.

  • Reply Henny B! September 12, 2019 at 9:45 am

    So, I live in Michigan, and growing up I remember teachers hyping the fuck out of Battle Creek history with the Kellog company. They uh..They neglected to teach the whole "genital mutilation" part, though.

  • Reply Baby birb September 12, 2019 at 5:58 pm

    Asians be like we eat rice 3 times a day 😩

  • Reply John Flemings September 12, 2019 at 8:37 pm

    Just watching this gave me diabetes.
    One meal a day here. Like my European ancestors.

  • Reply Conner Gil September 13, 2019 at 11:59 am

    Jesus Christ, homie had some major hangup about masterbation.

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